AMFI Code of Conduct
The AMFI Code of Conduct for mutual fund distributors, and our pledge to uphold it.
Our commitment to AMFI’s Code of Conduct
- 1
Integrity & fairness
The highest standards of ethics in all dealings with investors, AMCs, RTAs and regulators.
- 2
No commission splitting
We do not split investor applications to earn higher transaction charges.
- 3
Accurate KYC
Investor details are recorded accurately. We do not tamper with application forms.
- 4
NISM certification
All personnel hold valid NISM Series V-A certification and a valid EUIN (E-315893).
- 5
KYD compliance
Full compliance with AMFI KYD norms. Registration details are updated promptly.
- 6
Regulatory cooperation
Full cooperation with AMCs, AMFI, SEBI and all regulatory authorities.
- 7
AML / KYC compliance
All required KYC / AML documentation is maintained per PMLA 2002 and SEBI / AMFI norms.
- 8
No mis-selling
No mis-selling, concealment of risks or misrepresentation of any scheme.
- 9
Commission clawback
Commissions are refunded to AMCs in all clawback situations per SEBI regulations.
- 10
Investor education
We actively promote investor awareness and encourage reading scheme documents before investing.
Our pledge
I, Rakesh Kumar Sachdev, pledge to uphold the AMFI Code of Conduct in all professional dealings — placing investor interest above all commercial considerations, at all times.
Last updated: July 2026
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